Bianchi outlet: The history and success

Mar 4, 2024 6 min

Everything about the Italian bike manufacturer, including tips for the Bianchi outlet.

We would argue that there isn't a heart from the cycling community that doesn't beat faster at the sight of this colour: Bianchi's turquoise blue "Celeste" has become an icon of Italian cycling and passion for the two-wheeler.

For over 130 years, the manufacturer has shaped bicycle culture with the always right pinch of "Italianità". Clear the road for Bianchi.

Edoardo Bianchi was just 20 when he opened his workshop in Milan in 1885. cycling and a Bianchi. Another ten years later, Bianchi had 400 employees and was the official bicycle manufacturer for the Italian royal family.

"Today, this first Grand Prix win is followed by countless cycling winners in the turquoise Bianchi jersey: Mario Cipollini, Jan Ullrich, Julien Absalon, and Lars Boom." - Anja Benson @buycycle

The legendary Fausto Coppi won the Giro d'Italia in 1947 and the Tour de France in 1949, becoming an Italian national hero. 49 years later, Marco Pantani takes the Tour de France in one go - on his Celeste aluminum bike.

Bianchi is Celeste, Celeste is Bianchi. Some say the turquoise hue was meant to capture the Milanese sky above the Bianchi factory, but many legends surround the colour. One says that Edoardo was giving cycling lessons to Italy's Queen Regina Margherita then and built her a bike that would be the colour of Her Highness' bright blue eyes.

She was so delighted that she allowed him to use the Italian royal coat of arms in the Bianchi logo as a thank you. Some, however, consider this story too romantic; the colour may have been one of the few that was continuously available at a good price on a painting market where black, in particular, was very much in demand and therefore offered itself.

"Where precisely the colour comes from ultimately remains open. Still, hardly any brand element is a more concentrated symbol of tradition, quality and magic than Bianchi's radiant turquoise." - Alice Huot @buycycle

Not only aesthetically Bianchi has enriched the cycling world, the brand is also at the forefront in terms of innovation.

During the First World War, the Italian mechanics dedicate themselves to the military and in this course invent the first full-suspension bicycle: in 1915, the mountain bike was born. Bianchi still produces high-quality mountain bikes today, like the Methanol CV FS, a multiple MTB race winner and a premium cross-country complete. It is equipped with Bianchi's groundbreaking CV technology.

This special carbon composite is an innovative product from the Bianchi laboratory in Treviglio. In the "Countervail" process, layers of viscoelastic resin are embedded between the carbon fibres to produce high-quality carbon frames. Thus, the frame absorbs up to 80% of all vibrations during the ride, which promises more control and saves muscle energy.

Not for nothing is the Bianchi Lab a small innovation hub in the bike world. There, every bike is assembled by a single person, 3D design is used, and even if the frames are made in Taiwan, they are tested in Treviglio and thoroughly tested in every riding situation.

In 1986, there was an aero bike for Bianchi's C4 series, even before anyone other than Formula 1 developers tinkered in wind tunnels. In 1996, one of the first racing bikes with disc brakes was built for Russian racer Evgeni Berzin. This was followed by a titanium road bike for Magnus Backstedt, a time trial bike for Pantani, the "pirate", and another for Mario Cipollini's last Grand Tour. The list could go on and on.

And today? Bianchi offers the highest quality road bikes, gravel and mountain bikes, e-bikes can be found in the range. Methanol CV FS and Bianchi Oltre The Italians do not disappoint even inexperienced bikers, the C-Sport or Spillo wheels are designed for urban everyday life and convince here too. Bianchi plays in everything in the first league, whether Triathlon, Endurance, Cyclocross, with or without motor, forest or asphalt, Bianchi plays in everything in the first league.

Edoardo wanted to build winning bikes at his Reparto Corse. 138 years later, he should be immensely proud.

If you are just looking for your new Bianchi bike, then look at the buycycle store have many on offer. If you have any questions, you can always contact our team we will be happy to help you with words and deeds. Until then, we wish you, as always, Happy browsing and cycling (whether on a Bianchi bike or not!)

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