As the excitement for the Tour de France 2025 builds, it's not just the sport that captivates our attention but the athletes who bring this event to life. While performance on the road speaks volumes, digital buzz also tells its own story—who are fans Googling the most? Who captures attention not only with their pedals but also with their personality, story, and presence beyond the race?
buycycle, the leading marketplace for pre-owned premium bikes, reveals the most searched Tour de France athletes this season, according to Google search volume.
Let’s dive in!
This study highlights:
- Jonas Vingegaard isn’t just winning races—he’s winning Google. With 673,000 average searches a month, he’s the internet’s favorite Tour de France cyclist of 2025.
- Tadej Pogačar, the Slovenian superstar, with 368,000 monthly searches continues to turn heads—not just with his cycling, but with his charisma, flair, and a fan-first presence off the saddle.
- Remco Evenepoel is the breakout buzz-maker. With over 300K monthly searches ahead of his first Tour de France appearance, the hype is real for the young Belgian cyclist.
1. Jonas Vingegaard
Google search volume: 673,000 | Team: Visma | Lease a Bike | Bike: Cervélo R5
A two-time Tour de France champion, Jonas Vingegaard remains the most searched cyclist globally in 2025. His resilience has defined the season—returning to the peloton following a severe early-season crash, Vingegaard has reignited fan interest with every stage. Known for his strategic precision and calm under pressure, he continues to command attention on and off the bike.
His Cervélo R5 is built for climbing efficiency and lightweight performance. The frame’s stability on descents and optimized stiffness-to-weight ratio give Vingegaard a vital advantage in high-mountain stages.
Pro Insight: Back-to-back Tour wins (2022, 2023) and a much-anticipated return post-injury makes him the rider to watch in 2025.
2. Tadej Pogačar
Google search volume: 368,000 | Team: UAE Team Emirates – XRG | Bike: Colnago V4Rs
The reigning Tour de France 2024 winner, Tadej Pogačar, is aiming for back-to-back victories this year. His attacking style, relentless climbs, and explosive finishes have made him one of the most thrilling GC riders of his generation. Already a two-time Tour champion (2020, 2021), his 2024 comeback win cemented his place in cycling history.
Pogačar rides the Colnago V4Rs, a bike engineered for aerodynamic responsiveness and racing agility. Its carbon layup is tuned for stiffness without sacrificing comfort, ideal for both time trials and summit finishes.
Pro Insight: Four-time monument winner and three-time Tour de France champion; one of the sport’s most complete riders.
3. Wout van Aert
Google search volume: 368,000 | Team: Visma | Lease a Bike | Bike: Cervélo S5
Wout van Aert remains one of the most versatile athletes in the peloton. Known for his role as a super-domestique and opportunistic stage hunter, his ability to influence mountain, sprint, and time trial stages has made him essential to Team Visma’s strategy.
He rides the Cervélo S5, a high-performance aero road bike. Its integrated cockpit and refined tube shapes help reduce drag and increase efficiency—critical for sprint finishes and breakaways.
Pro Insight: Multi-stage Tour winner, green jersey contender, and a cornerstone in Vingegaard’s Tour campaign.
4. Remco Evenepoel
Google search volume: 301,000 | Team: Soudal Quick-Step | Bike: Specialized Tarmac SL8
Making his Tour de France debut in 2025, Remco Evenepoel enters with high expectations. A former World Champion and winner of the Vuelta a España, his explosive time trials and climbing ability make him a serious GC threat from day one. His recovery from December 2024 training crash only adds to the narrative of resilience and determination he brings into this Tour.
Evenepoel’s Specialized Tarmac SL8 is an all-rounder designed to dominate both mountains and flats. Known for its balance of light weight and stiffness, it’s a powerful weapon in the hands of a punchy rider.
Pro Insight: One of the most anticipated debutants in recent Tour history; expected to shake up the general classification.
5. Mathieu van der Poel
Google search volume: 246,000 | Team: Alpecin – Deceuninck | Bike: Canyon Aeroad CFR
Mathieu van der Poel is a Tour wildcard with an unmatched flair for stage wins. Whether launching breakaways or animating flat stages, his aggressive riding style makes him a fan favorite. His 2024 win in Paris–Roubaix further solidified his status as a multi-discipline legend.
Van der Poel’s Canyon Aeroad CFR is built for speed, with race-optimized geometry and aerodynamic tube shaping. The lightweight frame suits his explosive efforts on both rolling terrain and finishing straights.
Pro Insight: Stage winner in previous Tours; brings explosive power and unpredictable tactics to the race.
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6. Richard Carapaz
Google search volume: 110,000 | Team: EF Education–EasyPost | Bike: Cannondale SuperSix EVO LAB71
A resilient climber and Olympic champion, Carapaz is known for his bold mountain raids.
7. Jasper Philipsen
Google search volume: 110,000 | Team: Alpecin–Deceuninck | Bike: Canyon Aeroad CFR
One of the fastest finishers in the world, Philipsen is a constant threat in flat sprint stages. Built for pure speed, his Aeroad CFR is optimized for bunch sprints with maximum aerodynamic advantage
8. Biniam Girmay
Google search volume: 90,500 | Team: Intermarché–Wanty | Bike: Cube Litening C:68X
A trailblazer from Eritrea, Girmay has brought diversity and flair to the peloton. His Cube Litening balances aero efficiency with stiffness, giving him a solid edge in intermediate sprint stages.
9. Ben O’Connor
Google search volume: 74,000 | Team: Team Jayco AlUla | Bike: Giant TCR Advanced SL
An underrated GC contender, O’Connor excels on grueling summit finishes. The TCR Advanced SL provides excellent climbing performance and responsive handling, ideal for mountain stages.
10. Primož Roglič
Google search volume: 74,000 | Team: Red Bull – BORA – Hansgrohe
Bike: Specialized Tarmac SL8
A former ski jumper turned Grand Tour legend, Roglič brings power, precision, and experience. He shares the SL8 with Evenepoel, maximizing his chances with one of the lightest and most aero-balanced bikes on the circuit.
From seasoned champions like Jonas Vingegaard and Tadej Pogačar to rising stars such as Evenepoel and Girmay, this year’s peloton promises a compelling mix of experience, strategy, and raw talent. With every mountain stage, sprint finish, and time trial, these athletes will not only battle for the coveted yellow jersey but also shape the narrative of cycling’s most prestigious race. Whether you're a casual fan or a devoted follower, the 2025 edition is poised to deliver spectacle, suspense, and historic moments from start to finish.
So… who are you rooting for? Drop their name, search them again, or buy their bike - discover second hand models on buycycle.
Methodology
The study analyzed the 2025 Tour de France peloton to identify the most popular athletes based on their global online visibility. Over 90+ professional riders were assessed based on the startlist from ProCycling Stats, with a focus on those confirmed or expected to participate in the 2025 edition of the race. The primary metric used was monthly global Google search volume, offering a clear measure of fan interest and digital prominence. Search data reflects the average monthly search volume for each athlete over a 12-month period — from April 1, 2024 to March 31, 2025.